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David Pullara

@pullara

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Dad of 4. Consultant. Ex-Google/Coke/SBUX. Musings on marketing, business, entertainment, tech, parenting... whatever's on my mind, really. Thoughts are my own.

Toronto
Joined October 2008
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@pullara
David Pullara
8 hours ago
😂
@MandrewNFL
Andrew Harbaugh 🏳️‍⚧️🇺🇦
3 days ago
Ovechkin looks hilariously big playing soccer.
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@pullara
David Pullara
6 days ago
I'm just glad Cineplex’s chief executive officer, Ellis Jacob, has stated there are no plans to raise the cost of a movie ticket. Because if that were to happen, going to the movies could really get expensive. <Fin>
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@pullara
David Pullara
6 days ago
A Popcorn-handling fee! (Hey, they hand it to you, don't they?) A large-screen, big-sound film premium! (Wait, never mind... this one already exists.) Still... brilliant, I tell you. Absolutely brilliant.
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@pullara
David Pullara
6 days ago
To be honest, I'm surprised Cineplex didn't go even further with introducing additional usage fees because so much opportunity exists! How about an Armrest Surcharge! (That's $1.50 per armrest, not $1.50 per chair, to be clear.)
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@pullara
David Pullara
6 days ago
But most importantly... ... it's not like people have any other options when it comes to watching movies, right? (Well, aside from @netflix , @amazon @PrimeVideo , @disneyplus , @AppleTV , @paramountplus , Crave, Hayu, or any of those "other" streaming apps and websites, obviously.)
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@pullara
David Pullara
6 days ago
especially given theatrical windows have shortened and most films are now available to be viewed at home less than two months after their theatrical debut.
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@pullara
David Pullara
6 days ago
It's certainly not like people have broken their habit of going to the movies regularly over the past two years and the company needs to be worried about doing anything to keep people from returning...
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@pullara
David Pullara
6 days ago
It's not like forcing customers who aren't willing to pay the surcharge to line up for their tickets could create a worse theatre-going experience... ... or that "experience" is the only thing that justifies the sky-high premium of going to the theatre in the first place.
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@pullara
David Pullara
6 days ago
... but why wouldn't consumers be willing to pay more for the privilege of doing business online? After all, that's the way it works with online shopping and online banking, right?
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@pullara
David Pullara
6 days ago
Okay, consumers buying their tickets digitally is unquestionably more cost-effective for Cineplex compared to having more staff on-site to sell tickets in person...
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@pullara
David Pullara
6 days ago
Sure, $1.50 per ticket represents an 11.5% surcharge (pre-tax) on the cost of a $12.99 regular-priced adult ticket... ... but most people have loads of extra money to spend these days, right?
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@pullara
David Pullara
6 days ago
Just announced>>> @CineplexMovies will add $1.50 to the cost of every ticket purchased online, and I think it's a brilliant business move! #cineplex #entertainment #Movie #theatres
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@pullara
David Pullara
6 days ago
Remember when Elaine would ask whether a guy was "sponge-worthy" before deciding to go out with him? This is not unlike how I decide whether or not to attend events downtown now that gas is $2 a litre. #gas #fuelworthy
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@pullara
David Pullara
6 days ago
FYI, @ballmatthew is worth twice as much in Canada. #metaverse
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