I'm just glad Cineplex’s chief executive officer, Ellis Jacob, has stated there are no plans to raise the cost of a movie ticket.
Because if that were to happen, going to the movies could really get expensive.
A Popcorn-handling fee! (Hey, they hand it to you, don't they?)
A large-screen, big-sound film premium! (Wait, never mind... this one already exists.)
Still... brilliant, I tell you.
To be honest, I'm surprised Cineplex didn't go even further with introducing additional usage fees because so much opportunity exists!
How about an Armrest Surcharge! (That's $1.50 per armrest, not $1.50 per chair, to be clear.)
It's certainly not like people have broken their habit of going to the movies regularly over the past two years and the company needs to be worried about doing anything to keep people from returning...
It's not like forcing customers who aren't willing to pay the surcharge to line up for their tickets could create a worse theatre-going experience...
... or that "experience" is the only thing that justifies the sky-high premium of going to the theatre in the first place.
Remember when Elaine would ask whether a guy was "sponge-worthy" before deciding to go out with him?
This is not unlike how I decide whether or not to attend events downtown now that gas is $2 a litre.